Target audience

A target audience is very important in creating and making a film. You must target a specfic age group for your movie, for example if you want to create a horror movie then you must target the 16-25 area because this is the age group that would be more likely to see a horror movie. Another reason you must pick a target audience is because A specfic film is always targeted at a specific age group for example a horror wouldnt be targeted at young people below the age of 15 because the violence and gore invovled is too strong to show this age group and a anamation is targeted at young people from the ages of 3+ and wouldnt interest most teenagers. When deciding on a target audience some film makers often take gender into account as well.

Below is a list of the types of Target audiences and there definitions:

- Active -
- Passive -
- Prefered -
- Headonist- They want to try something new sometimes.
- Traditionalist - People who stick to what they know
- Post-Modenist- Take something modern and make it more modern. EG: Scream, Scary movie

Titles

Titles are used so that the viewer knows what the film, documentary etc is called or who is in it. There are many types of titles. A main title is used so the viewer knows what the film etc is called and gives the viewer the information they need in a one word or line answer. Titles are also used in the credits and are in the form of names or services that were involved in the process of creating and developing the film. A title can also be used to outline something that may belong to someone as well.

Continuity task

We were set a task, to practice for our Main Task. We were asked to base our idea on this,

-Person A walks to door, opens it, passes through, crosses room, sits down, talks to someone.Use:

- Match on Action
- 180 Degree Rule
- Reverse Shot
- Person walks alone
- Footsteps
- Door opens

Below are the positives and negatives that i found out while we were making our continuity task:-

Positive things that were to come out of this task were :
- Good practice
- Helped understanding
- Good experience, communication
- More aware of own skills and strengths
- Time management and experience

Negative things to come out of this task were:
- Interference with location or props
- Background noise
- Storyline was to simple
- Disappointing
- Poor planning
- Technology/software

Windows and doorways Analysis

This image shows a man looking through a window.

The dark room makes makes the light from outside more eye catching.

He is celebrating something because of the glass that he is holding.

This window shows a girl looking out of a window over a bay or river.

She is looking out as if she wanted to be out there playing.

Film classifications in Britian

The classification is just a guidline that helps you to make your own descion about if you want to see the film or not. A film is first viewed by a group of people and is then analysed and different sections are then placed into different age groups. The makers of the film then have the choice to change the parts that have been rated a higher age range or keep them the same but will have to have the age certificate that has been given to the film. Some producers will want blood and gore, sex and violence, which will then have a higher age rating.

Soundbite essays

We had a lesson in class and we were told to write up our work in the form of Soundbite essays. Because I am new to media I went of to find out what they were. Soundbite essays are like shortened parts of a specific thing with as much detail in it as possible. examples could be Film trailers, Blurbs on the back of books or headlines in newspapers. All of these are shortened versions of the real things with as much detail in it as possible so you can find out more about a specific thing

Casino Royale

I was asked to watch the opening sequence of the film casino royale with james bond in it. I then had to write a 500 word essay on the film noir that was involved in that 5 minute extract. This is the first time I have seen film noir so i found it hard to write 500 words on something i didnt know much about.

Marketing, Distribution and Exchange

Exchange is a different way in which a product can be viewed. A film can be viewed as a one off at the cinema, it can be bought or rented on video / DVD it could be viewed on TV or streamed or downloaded from the internet. When making our film we will need to carryout some desktop and primary research to find out the most noticed form of advertising and then come to an agreement to which method we will choose.

Distribution is the way a product can be consumed.For example a film can be consumed by: digital or streamed viewings at a cinema, it can be bought or rented at a shop, at film events. Marketing is the way the consumers can become aware of the product.For example: premiers of the film, trailers in a cinema, Television, On the internet for example youtube a cinema website aswell Or it could be passed on from person to person by them telling each other.

Film Noir

Film noir is mainly asocated with films from the 1950's to the 1960's. They are usaslly set at night in a urban area Film noir uses black and white to show a sense of past time in a movie. It also uses heavy shadowing to show how dark and mysterious a character is. Below is the website where i found this information.


http://www.filmsite.org/filmnoir.html