Target audience

A target audience is very important in creating and making a film. You must target a specfic age group for your movie, for example if you want to create a horror movie then you must target the 16-25 area because this is the age group that would be more likely to see a horror movie. Another reason you must pick a target audience is because A specfic film is always targeted at a specific age group for example a horror wouldnt be targeted at young people below the age of 15 because the violence and gore invovled is too strong to show this age group and a anamation is targeted at young people from the ages of 3+ and wouldnt interest most teenagers. When deciding on a target audience some film makers often take gender into account as well.

Below is a list of the types of Target audiences and there definitions:

- Active -
- Passive -
- Prefered -
- Headonist- They want to try something new sometimes.
- Traditionalist - People who stick to what they know
- Post-Modenist- Take something modern and make it more modern. EG: Scream, Scary movie