Marketing, Distribution and Exchange

Exchange is a different way in which a product can be viewed. A film can be viewed as a one off at the cinema, it can be bought or rented on video / DVD it could be viewed on TV or streamed or downloaded from the internet. When making our film we will need to carryout some desktop and primary research to find out the most noticed form of advertising and then come to an agreement to which method we will choose.

Distribution is the way a product can be consumed.For example a film can be consumed by: digital or streamed viewings at a cinema, it can be bought or rented at a shop, at film events. Marketing is the way the consumers can become aware of the product.For example: premiers of the film, trailers in a cinema, Television, On the internet for example youtube a cinema website aswell Or it could be passed on from person to person by them telling each other.